“Failure and rejection are unpleasant yet inevitable aspects to life”
At some point we’re all going to experience them. When we’re rejected we feel we’ve failed and of course we have. Once we pick ourselves up though, we must then come to understand, these things are only an opportunity to do it differently, next time around.
We may need to change our technique, business model, looks or approach . . . you name it. Provided we’re determined to succeed, and we alter what we did to find rejection and failure in the first place, we will. It’s simply a game of numbers. Problems arise, when after failure, we keep on with the same strategy. This is the definition of insanity.
“There are those who set out in business, with a particular product or idea, that has no practical application or demand”
In terms of invested time and money, so far are they, into the pursuit of their idea or product, some individuals often see no choice but to just blindly continue on. They may do this for many more years, wasting time and money as they do, until eventually the penny drops. Once they move on, it may well be, that an entirely different idea or product comes to mind. It’s quite often this new one that succeeds. This is the entrepreneurial spirit in action.
The point of my title is to make us aware of the need for preparedness. We must be prepared for failure and rejection, this way, we’re ready to see this as feedback and opportunity to change tack for next time. Changing direction on each pass – on each attempt – enables us to develop and grow. As we do, we increase our chances of success.
Does your product have practical application? If not you may want to have a rethink. Does your idea have a demand? If not how could you create this? Caution is advised here. We must be careful in how we may be deluding ourselves into thinking our ideas or products are fabulous, useful, or even groundbreaking. You may see it this way, but will anyone else? How will you know until you put it out there? You won’t, and so potential failure must be seen as only the feedback you need, in order to progress. Above all, stop doing what doesn’t work.
“One stumbling block many overlook is their own mind. Believe it or not, our own minds can be the very thing – the very difficulty – we need to overcome, before we succeed”
We’re all aware of the existence of the conscious mind. Your conscious of these words as you read them. What you’re not conscious of – at least until now – is your breathing or heartbeat. These things are cared for by your unconscious mind.
Unlike our heartbeat, we can alter our breathing, because this is something that’s considered semi-autonomic. Consciously changing ones heartbeat is a little more tricky. And so, the things we have conscious control over, are easy to alter and change, once we become aware of them. Becoming aware is the trick.
The majority of our beliefs remain unconscious until we request them. Beliefs remain unconscious until such a time we need to bring them into our awareness. If all of our beliefs, rattled around in our conscious awareness, all the time, we’d go completely bonkers. For example, the beliefs we hold about what food we like, are not in our thoughts all the time, but do tend to come into awareness, when we’re hungry.
“When it comes to awareness of our beliefs, it may well be, that many of the unconscious beliefs we hold, are having a detrimental effect on the outcome of our endeavours”
Consciously we may believe in what we’re selling, yet unconsciously, we may not. This conflict is a no win situation as the unconscious, always, wins. Unless, that is, we change the programming. Let me give you an example.
Let’s say you’ve taken a job selling insurance. You’re regularly consciously aware of your ability to sell. You look in the mirror and say “damn you’re good!” Perhaps you successfully sold yourself, or some other beautiful thing when younger, and so there’s no problem with your beliefs in that regard. There is one problem though, you don’t particularly believe in insurance.
This lack of belief, or mistrust of insurance, is not something you’re consciously aware of. Deeply set into your mind is the forgotten memory of your mother being conned by an insurance agent. This forgotten memory is creating a negative. In fact, this memory could very well be the unconscious driving force behind you taking a job as an insurance agent, in the first place. That though, is a subject open for further debate, at another time.
Anyway, staying with this example, all we need do is recover this memory and then update or change your understanding of it. In this way, we firstly make the negative belief conscious. Secondly we explained to your mind, this wayward insurance agent your mother met, was only one example. There are certainly many good examples. You being one of them. We also explain, to that part of your mind, the benefits to insurance. This ‘bolstering of beliefs’ will reinforce your ability to sell, as you now believe in the product both consciously, and unconsciously. We remove the conflict, we remove the likelihood of your own mind scuppering your success.
Meditation, leading to light trance, is experienced during the application of the GOLD Counselling method.
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