“It’s a certain fact the Germans are good at building cars. And so with this in mind, does it automatically follow, that we should all buy German? I know that if I were in the market for a new car I’d want the best.”
So how about if there were two near identical cars, with the main, discernible differences between them, being the price and where they’re manufactured? Well this is the very situation: two near identical cars, one built in the Czech Republic, the other built in Germany. The most obvious difference between them is the badge on the bonnet.
“If we’re honest most people will opt for the badge that represents the car manufacturer they know and trust. Yet what is becoming increasingly clear, is we can never really be sure who or what we know, and who we can trust.”
In real terms, the badge on the bonnet, is worth very little in comparison to the thousands we’re likely to part with when buying the car it’s attached to. Where the symbolism of a badge comes into its own is when it represents something we believe in. Symbols and the associated beliefs are worth a lot of money.
The belief is the key. If we believe in it, we can be blinded, even hoodwinked into spending so much more than we needed to. Who would’ve believed that a car company millions believed in and trusted would be accused of deliberately misleading governments and its customers? It was all quite a surprise was it not?
This aside, the other issue we must consider, is build quality. When a product goes on the market, sold at a markedly cheaper price, again our first instinct is to question why? We wonder how the difference in price can be explained, and again we come to the conclusion, that the cheaper product is potentially substandard in some way. Again this is often down to our beliefs and expectations. If there is a large difference in price we immediately become suspicious.
“Build quality is often improved through errors, and oh boy, have Škoda made a few of those.”
There are those of us who are able to suspend beliefs and expectations though. Consider the car manufacturer Subaru. Thirty years ago you’d have been considered a fool if you’d bought one, and now? Now, the name Subaru, is synonymous with sexy.
“When we’re able to suspend our beliefs and expectations, not only do we open ourselves up to new and unexpected experiences, we can save thousands (our time and energy).”
The sting in the tale to this story is that both cars, referred to at the top of this post, are built by people who work for the same company, so the only real difference, is where they’re built. So who should you trust now then?
“Perhaps it’s a leap of faith that will enable us to suspend our expectations and beliefs.”
And so when it comes to understanding your mind and beliefs – through personal and professional development – there may be a few options to choose from. We’re certainly not the cheapest, yet if you need to understand the price difference, it’s simply because our heads are held the highest, and our overheads the lowest.